You can't accuse the phone manufacturers of resting on their laurels. Sony Ericsson has announced yet more handsets to increase their burgeoning product portfolio; the first item of interest is the W580.
Sony Ericsson must have realised that we are all drinking and eating too much and they have to get us in the gym as the slide open W580 features a pedometer and a variety of other sports based applications that will enable you to 'feel the burn' or 'get in the zone'. Exercise is obviously not something that appeals to everyone so its lucky that we also have a 2 megapixel camera with FM radio and a sharp 262k TFT screen to keep us couch based humans happy. When you factor in the memory stick micro card slot to store your exercise mix on, it wouldn't be too much of a stretch to suggest that this phone will give you a six pack. OK that might be a lie.
The next handset on the mobile menu is the Z750. This phone looks much like the female friendly Z610i but it features a raft of technical improvements. The main feature that jumps out from the press release is HSDPA compatibility, which is a first for Sony Ericsson. In terms of hardware the Z750 is much the same as the Z610 (the very standard 2 megapixel camera, Bluetooth, M2 memory card slot) except it has an FM radio and an enhanced display.
So here you have two phones that are both technically accomplished and desirably styled. Obviously choosing between them is a matter of preference but it wouldn't be wild speculation to suggest that these handsets will be quite popular.


