The move towards a carbon neutral lifestyle is long and full of very inconvenient sacrifices, especially if you are a gadget nut like myself. But O2 have found a way of helping the environment and giving their customers a nice reward.
The new energy saver option gives users a choice. Customers can upgrade as usual or they can choose to receive an offer of £100 or £95 worth of credit. Taking the £95 will make a £5 donation to the O2 energy saver fund and save the energy used to manufacture and distribute a new phone. As O2 have a customer base of around 18 million, that is a lot of energy. In addition to this O2 will double the £5 contribution, should you choose to make it.
The money raised by the O2 energy fund will be used to help turn communities green. So they pollute less, use less energy and produce less rubbish thus reducing their carbon footprint and reducing the community's contribution to climate change. Matthew Key, the chief executive of O2 UK said that “mobiles have changed the way we live and people will always want new phones and the benefits they bring. However, there is an environmental impact from the production of each new phone. With 70 million active mobiles in the UK the collective carbon savings to be gained by keeping handsets longer is simply massive. We therefore want to give customers a choice and an incentive to keep their existing phone and make a difference.
It’s a worthy idea and climate change is an issue that affects us all. It will be hard to resist the latest shiny handset but the extra £95 will certainly come in handy.


