Today marks the launch of the first edition of the hugely anticipated Apple iPhone in the UK. Promising to do for the mobile world what the iPod did for music, the iPhone places emphasis upon presentation and user friendliness over power.
As you probably already know, the iPhone does away with any such trivialities as a conventional physical numerical pad or a Qwerty keyboard which has become the mainstay of smartphones over the years, replacing them with a shiny, responsive ultra-intuitive touchscreen interface through which practically every feature of the phone is accessed - the camera, the browser, the iPod, and the phone.
Making the leap from tapping away on a keypad on your Motorola or thumbing your way around a webpage on a BlackBerry to the smooth glacial iPhone takes some getting used to, but Palm Pilot veterans and LG PRADA aficionados should have no trouble at all acquainting themselves with the Apple way of doing things. Things such as predictive text and auto-correcting can be adjusted and turned off as normal, and so those first few days when you accidentally mistype will be corrected.
The Beeb did their part on Breakfast News this morning with two reporters reprising the Mitchell & Webb ‘I’m a Mac, I’m a PC’ ad, with one holding an iPhone and the other holding a Nokia N95 representing Macs and PCs respectively. The report highlighted the difference between the two handsets - highlighting the quality of the 5 Megapixel picture quality of the N95 and the motion shifting portrait to widescreen orientation of the iPhone.
Critics have been quick to point out the technical limitations of the iPhone, citing the 2 Megapixel camera, 8GB memory size (admittedly large for a mobile, but nothing compared to the 80GB iPods doing the rounds theses days) and, crucially, lack of 3G support for browsing. However, the strength of the iPhone is in it’s interface - Apple remain confident that the overall user experience of the handset will outweigh any perceived shortcomings.
In this respect, the iPhone is similar to Nintendo’s phenomenally successful Wii console - a piece of hardware which is technically inferior to the competition - the Xbox 360 and the souped-up PlayStation 3 - but features an innovative wireless control interface, unlike the traditional controllers of yesteryear, which has seen units fly off of the shelves.
Users have also expressed frustration with the inability to switch between network providers. Apple granted O2 network exclusivity in the UK (although we still reckon Orange would have been a better choice, if only for linguistic reasons) which is fine if you live in an area which gets good O2 signal. O2 can quite happily boast one of the best networks for coverage in the UK, but not everyone is going to get perfect reception - the fact of the matter is that some networks are better than others in some regions.
All things said and done, the iPhone looks fantastic and we can safely say that watching video footage on the phone is nothing short of stunning. Simple things such as moving the phone 90 degrees in your hand just to watch the screen orientation adjust accordingly raise a smile, and spinning through your record collection represented in the slide-dhow esque CoverFlow display is a joy. The iPhone has arrived in the smartphone market, and will change the way in which we look at and use mobiles forever.