Mobile Phones Blog

Bang & Olufsen leave Samsung hanging on the telephone

October 30th, 2008 by Thomas

High-end audio manufacturers Bang & Olufsen, who teamed up with Samsung to make the celebrated Serenata handset (and the not-so-celebrated Serene) and contribute audio components to the U600 and F400 handsets have bowed out of the mobile sector.

The Danish audio kings have ended their relationship with the Korean electronics powerhouse, meaning that no more Samsung phones or DVD players will come equipped with B&O-branded components.

Bang & Olufsen big wig Karl Kristian Hvidt Nielsen said that the decision was purely a financial one, based on the dastardly credit crunch meaning that folks no longer had as much cash to throw around for their infamously expensive equipment as they did before.

The news comes as Motorola unveiled their über-pricey AURA fashion phone, a handset which boasts an attention to detail of which the boys at B&O would be proud of. But as the world tightens its collective purse string, perhaps launching a rather expensive item isn’t such as good idea right now, especially when you plan to give thousands of your own workers the boot…

This entry was posted on Thursday, October 30th, 2008 at 5:05 pm and is filed under Fashion Phones, Motorola, Music Phones, Samsung. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.