Amazon dials a phone deal

By Editorial Team (Friday, 28th September 2007)

Mobile phone dealer Dial-A-Phone has won an exclusive deal with internet giant Amazon to link up the two retailers' sites.

According to reports, the deal will drive Amazon users to Dial-A-Phone's contract site in return for gift vouchers to be used on Amazon.co.uk.

Amazon managing director, Brian McBride, told Mobile Today that the deal gives both retailers "commercial benefits". It is reported that customers buying a contract at Dial-A-Phone will be eligible for up to £250 worth of gift vouchers to spend on Amazon's UK website.

Mr McBride added: "We are using this new deal with Dial-A-Phone to establish the demand for contracts. We talked about a partner for contract distribution, but there were lots of systems to think about to complete a deal. This link-up with Dial-A-Phone is more than a trial, but is a short-term contract for now."

In 2005, Dial-A-Phone had an eight per cent market share.

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