Limited edition Levi phone

By Editorial Team (Friday, 28th March 2008)

Anyone wanting to buy a mobile phone which reminds them of their jeans, could be interested in the new limited edition phone from clothing manufacturer Levi's.

The new Red Tab phone will only be available to 100 customers, reports Tech Digest, and comes with a presentation case and the option of name inscription.

It is only available from a French retailer, but it is part of a growing trend for fashion-based phones.

Mobile phone operator 3 recently announced the launch of the Sony Ericsson K660i, available in the catwalk colours of lime-green and white.

The previous season, when purple was the colour to be seen in, Sony Ericsson had also followed the trend with the K7701 Cyber-shot phone.

Marketing director for 3 John Penberthy-Smith explained: "For many years, mobile phones meant functions and features - but handsets are increasingly viewed as fashion accessories."

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