Memory cards to 'generate most revenue'

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Memory cards to 'generate most revenue'

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By Editorial Team (Thursday, 27th September 2007)

Mobile phone memory cards are set to become the highest revenue-generating items for manufacturers as the market develops, a new study has indicated.

According to technology analyst firm ABI Research, shipments of these items are expected to raise over $7 billion (£3.46 billion) this year, compared with the $5 billion generated by the shipment of phone headsets - previously the best-selling mobile accessory.

The main reason for this trend is thought to be the fact that headsets are now often included in the package when consumers buy a phone, whereas memory cards are usually purchased separately.

Shailendra Pandey of ABI Research said: "Now even Bluetooth headsets are being presented inbox with the handsets.

"Therefore, greater aftermarket sales of memory cards versus increasing inbox sales for headsets are resulting in stronger growth and higher revenue from memory cards."

An increase in the number of high-end handsets and smartphones with advanced multimedia features is also likely to boost memory card sales, the analyst stated, as users will require such accessories to get the most of their phones.

The eagerly-anticipated iPhone from Apple is set to be launched in the UK on November 9th, with O2 as its exclusive carrier.