Mobile map technology 'on the rise'

By Editorial Team (Tuesday, 29th July 2008)

Accessing maps via mobile phones is on the increase, according to a new comScore report.

In the three-month period ending May 2008, three per cent of UK consumers and eight per cent of US consumers used mobile maps.

This represents an increase of 49 per cent and 82 per cent respectively from the same period lats year.

In Britain, 2,142,000 people used their handset to view a map, compared with 1,595 in the corresponding period in 2007.

The comScore study found that the Europeans favour the Nokia N95 and N70, while Americans prefer the iPhone for accessing mobile maps.

Mark Donovan, comScore senior analyst, said the mobile phone as a personal navigation device "makes tremendous sense".

He continued: "With the influx of devices such as the iPhone with GPS entering the market, Nokia's purchase of Navteq and the growing popularity of downloadable navigation applications, you don't need a map to see where this sector is going."

ComScore's main aim is to provide measurements of the wide variety of activities that are occurring online.

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