Mobile phone market needs 'less regulation and more choice'

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Mobile phone market needs 'less regulation and more choice'

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By Editorial Team (Thursday, 28th August 2008)

UK telecoms watchdog Ofcom recently stated that the mobile phone market in Britain needs "less regulation and more competition".

Following consultation with major industry players, the body concluded that with an increase in the use of mobile communication and a decline in landline use, people require better access, value and choice.

Ed Richards, Ofcom's chief executive, commented: "With significant market and technology developments under way, now is the right time to ask some tough questions about the future approach to regulation."

Ofcom stated that it is now aiming to remove barriers for new firms in the sector. One way it suggested of doing this is to release a "new spectrum for transmitting mobile signals."

It is now estimated that 84 per cent of Britons over the age of eight own a mobile phone and that there are more mobile subscriptions than there are citizens in the country.

In related news, Gartner currently forecasts that the mobile advertising market worldwide will be worth over £12 billion by 2011.