By Editorial Team (Thursday, 23rd August 2007)
A new report from communications regulator Ofcom has revealed that the continued growth of the mobile phone market is beginning to engender a decline in the use of landlines.
The proportion of UK households which rely solely on a mobile phone is now higher than those using just a landline - nine per cent and seven per cent respectively - while mobile calls now account for over a third of the country's total call minutes, according to the watchdog's findings.
In addition, there are now more than double the number of mobile connections as there are landline connections in the country, with 69.7 million as oppose to 33.6 million.
Peter Phillips, partner of strategy and market developments at Ofcom, said that the survey was evidence of how the sector "continues to develop at a fast pace" thanks to the driving factors of "innovation and competition".
The study also found that consumers are putting their phones to a number of different uses as well as making calls, with 41 per cent claiming to use their handset as a camera, while 13 per cent regularly access mobile internet services.
Last month, Ofcom implemented a new code of practice aimed at eradicating the presence of misleading sales procedures in the mobile phone industry.