Mobile world 'following Japan'

By Editorial Team (Friday, 28th September 2007)

The rest of the world is always trailing behind the Japanese in terms of mobile phone technology, according to an industry expert.

Writing in the Guardian, Michael Fitzpatrick has stated that the UK currently lags behind the Asian country "in nearly every aspect of mobile use", with people in Japan now employing their phones for a variety of everyday tasks such as shopping, paying bills and checking into hotels.

The "mobile lifestyle culture" of Japan - where 100 million people are now mobile internet subscribers out of population of 127 million - means that the nation has become a useful testing ground for technology firms wanting to try out new products.

Daniel Scuka, a consultant at Wireless Watch Japan, commented: "Japan is the world's high-tech testbed for a wide range of consumer electronic devices and systems.

"So keeping up with developments here is vital to knowing what's going to hit Europe and the US 24 months in the future; doubly so with respect to mobile and wireless."

US firm Revenue Science has recently introduced a targeted advertising system for mobile handsets in Japan.

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