By Thomas Newton (Tuesday, 11th November 2008)
The Apple iPhone 3G has risen to the top of the charts in the States, surpassing the sales of handsets from former favourite Motorola. Figures released by the NPD Group, a leading market research outfit also known as National Purchase Daily, show that the iPhone 3G was the top-selling phone in the US for Q3, beating all versions of Motorola's RAZR V3 and RIM's BlackBerry Curve.
However, the news also comes marred by the news that despite these apparently encouraging figures, total mobile phone sales in America have taken something of a nosedive, as suggested by the NPD press release:
"Even with stronger consumer sales of iPhone, and the mobile phone market's normal seasonal uplift after Q2, domestic handset purchases by adult consumers declined 15 percent year over year in Q3 to 32 million units. Consumer handset sales revenue fell 10 percent to $2.9 billion, even as the average selling price (ASP) rose 6 percent to $88."
Ross Rubin director of NPD said that "four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features," and that the "displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality."
Last week it was revealed that the iPhone had also outstripped the BlackBerry in the worldwide businessphone/PDA market in Q2 of this year; the ascent of Apple in the mobile market will be anathema to those Doubting Thomases who predicted epic fail for the iPhone upon its release.
Last week, Steve Jobs confidently stated that "Apple has become the world's third-largest mobile phone supplier," after Samsung and Nokia, who hold second and first positions respectively.