Nokia unveils new multimedia services

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Nokia unveils new multimedia services

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By Editorial Team (Thursday, 30th August 2007)

Mobile phone manufacturer Nokia has revealed a series of new products designed to expand its share of the growing multimedia market.

The Finnish firm has launched an online music store, a gaming service and four new handsets with advanced facilities for downloading and managing digital content, in a move which caused its share value to rise to the highest level in over five years, Reuters reports.

Although Nokia is now the largest producer of mobile handsets in the world, head of marketing for the company's multimedia unit Tapio Hedman stated that its core market is "not enough anymore".

"We are trying to make the cake bigger for everyone: our piece grows, but also operators will benefit through data revenues," he added.

However, companies already offering similar services are unlikely to welcome the news - Shaun Collins of research firm CCS Insight commented that "some operators in Europe will not like this at all" - while others have seen the development as a direct challenge to Apple's iPhone.

According to the Times, Nokia has effectively thrown down the gauntlet to the US firm ahead of the iPhone's European launch later this year, although its music service faces a challenge to overcome "the twin hurdles of Apple's leading position and rampant digital music piracy".