Mobile phone loss 'could end romance'

By Editorial Team (Friday, 28th March 2008)

It has been revealed that 4.92 million British mobile users feel that losing a phone has led to them losing contact with someone who could have been the love of their life, according to O2.

The research showed that while one in five of those asked said they had lost "the perfect love," 68 per cent did not back up the contents on their mobile, such as addresses and photographs.

Sally Cowdry, head of marketing at O2 UK, said: "Losing your mobile isn't just an inconvenience, it could mean losing contact with friends, losing sentimental photos and, as this study shows, missing out on love."

However, 23 per cent said they were pleased to lose touch with some people that they never really liked when they lost their mobile phone.

O2 users can back up their data using the new Bluebook service, which was launched earlier this month, allowing customers to automatically save information online.

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