Orange clears out 150 'fraudulent' distribution businesses

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Orange clears out 150 'fraudulent' distribution businesses

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By Editorial Team (Thursday, 23rd August 2007)

Mobile phone network Orange has cut over 100 phone dealerships from its distribution channels in a crackdown on poor customer service.

In a wide-ranging review of its sales operations, Orange is outlining more strict rules surrounding its sales incentives and removing 150 businesses from its distribution network "whose business includes over 50 per cent of fraud or bad debt connections".

The changes by Orange bring the operator and its distributor, Mainline, into line with new regulations from industry watchdog Ofcom, which has issued a code of practice for the sales and marketing of subscriptions to mobile networks.

Mainline managing director Andrew Boden said: "The measures that Orange has announced will clear a lot of deadwood from the independent channel and will remove much of the rogue element that gives the rest of the dealer community a bad name."

The drive to clean up its customer relations comes just a week after Orange's broadband company finished bottom of a list of internet service providers for customer service, with only 45 per cent of customers polled in a survey by Point Topic pledging their future to the company.