Samsung to team up with Armani?

By Editorial Team (Friday, 27th July 2007)

Mobile phone firm Samsung is thought to be considering a possible partnership with Armani to create a handset under the brand.

Should a product be developed by the two firms, the phone is likely to have a unique user interface and content, mbmagazine.co.uk reports.

According to Samsung spokesperson Lee Soo Jeong, the company will make an official announcement once plans have been finalised, adding: "We are currently reviewing the possibility with various firms including Armani."

Another spokesperson told the website: "The company is going to make a new category called 'IT luxury products' jointly with Armani."

They added that an Armani/Samsung phone could be released in Europe around October.

Previously, Samsung has worked to develop phones with brands such as Bang & Olufsen, creating the Serene model which is controlled via a central dial rather than a square keypad.

Band & Olufsen states that handset benefits from the best speech and sound recognition technology in the mobile phone market.

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