Nokia follow Nintendo's business plan

You are here: Home > News > Sony Ericsson > Nokia follow Nintendo's business plan

Nokia follow Nintendo's business plan

News Categories

News Archive

RSS Feed

By Editorial Team (Thursday, 25th September 2008)

An expert in the sector has noted the similarities between Nokia's smartphone strategy and that of gaming console manufacturer Nintendo.

There are currently five smartphone platforms, all of which are incompatible with each other, reports Mobile Mentalism.

Nokia owns Symbian, a format which has been around for more than ten years, but most of the development of applications has been left to Nokia.

As Nintendo has done with the Wii, there has been a relatively low number of applications available on Symbian, but it has nonetheless achieved a large market share.

Indeed, it is the platform which is used on more smartphones than any of its other competitors.

Despite this, some question whether or not this strategy will pay off as increasing levels of competition are emerging in the form of the iPhone and Android platforms.

Up until last year, Windows Mobile was the only other option for smartphone buyers who did not want Symbian phones.

Sony Ericsson will soon be entering the smartphone market with the Xperia X1 phone which is based on the Windows system but features its own unique interface.

The company is currently offering other developers the opportunity to create applications which can be used on its new platform.

Mike Evans of Mobile Mentalism likens this approach to that used by Microsoft with the release of the Xbox, saying that it encourages a vast number of options for users.

However, he notes that it may fall by the wayside compared to more sophisticated systems which are currently being released.

In related news, photos were recently revealed of the upcoming Nokia 5800 XPressMusic touchscreen.

The ToyBox reports that it will feature a 640x360 screen and will use the Symbian S60 platform.