Sony to split from Ericsson for gaming phone?

By Editorial Team (Wednesday, 25th June 2008)

Japanese technology giant Sony could launch a PlayStation-branded handset without its mobile phone partner Ericsson, it has emerged.

While rumours of a mobile device incorporating Sony's popular games console have been circulating for a while, several industry sources are now speculating that the firm will eventually release the product without Ericsson.

According to Marketing Week, relations between executives at the two companies have recently turned "frosty", with one insider claiming that Sony feels it made a "strategic error" by using its Walkman brand for Sony Ericsson phones.

The publication reports that the Tokyo-based firm is currently converting technology from its PlayStation Portable console into a mobile format, with a view to launch the device in time for Christmas 2009.

Headquartered in London, Sony Ericsson was established in 2001 when Sony joined forces with the Swedish telecoms company. As well as Walkman, the partnership has released phones based on Sony's camera brand Cyber-shot.

« Back to Mobile Phone News

Related Articles

• Apple and Nokia top most searched for mobile phones
  - Thursday, 20th November 2008
• Mobile phone manufacturers to launch energy ratings system for chargers
  - Wednesday, 19th November 2008
• Cameras 'are key to mobile phone sales'
  - Monday, 17th November 2008

Featured Mobile Phone Offers

Samsung Tocco

• FREE Samsung Tocco
• Only £31.50 per month!
• 800 FREE Minutes
• 9999 FREE Texts

Only £31.50 a month!

Nokia N96

• FREE Nokia N96
• Only £30.00 per month!
• 300 FREE Minutes
• 300 FREE Texts

Only £30 a month!