Ikea and T-Mobile team up

By Editorial Team (Wednesday, 6th August 2008)

A new mobile service from home furnishings giant Ikea is being supported by T-Mobile.

T-Mobile UK is providing Ikea with pre-paid services that will be available to the 1.4 million Ikea Family Loyalty programme members in the UK.

Customers will need to shell out an initial £10.00 investment. They will then be charged a flat-rate of nine pence per minute for calls and six pence per text message.

Ikea manager Jason Baker said: "In the current climate, where every penny counts, Ikea is offering another benefit to our loyal customers."

He added: "Family Mobile can help customers take control of your mobile phone costs."

The Swedish company has already given a free mobile phone and a SIM card with £5 of credit to all of its UK employees.

Ikea's move into the mobile phone market comes after both Tesco and Asda introduced cheap mobile packages.

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