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Apple - iPhones & iPads

Apple is one of the most popular technology brands in the world, with its iPhone series taking the smartphone market by storm and truly revolutionising the mobile phone sector. 

History of Apple

Originally established in 1976, Apple has grown into a giant of computing, with the company being integral in developing personal computing since it has begun. With the launch of the iPhone in 2007, the company took a grip of the smartphone market and proving to be one of the industry’s biggest hitters. 

Apple’s range of products

Apple is well known for delivering a wide variety of different products, with the “Apple ecosystem” being an important part of why consumers choose them. Along with the iPhone, you can experience the Mac line of computers, the iPad and the Apple Watch, as well as Air Pod earphones to go with them. These products all work together and sync automatically, making the user experience smooth if you’re an owner of one or more. 

The design of the iPhone

Apple’s iPhone features a design that has made it the most popular smartphone in the world. The company strives to mix elegance and simplicity to create a device that’s a pleasure to use but is also aesthetically pleasing. Apple has spent over a decade iterating on its classic design, with many looks coming and going over the years. The current iPhone 12 cribs heavily from the iPhone 4, with its boxy, metallic design giving it a premium feel.

Style and substance 

One of the most recognisable phones on the market, the iPhone is a true triumph in memorable design, combining great functionality with a sleek and modern exterior. One of the biggest draws of Apple products is their ease of use, with those new to the iPhone able to grasp the operating system quickly. This simple OS has made the iPhone (as well as other Apple products) incredibly popular, with many consumers choosing the user-friendly design over the more tech-savvy Android. 


iOS is one of the world’s most used mobile operating systems (second only to Android) and is renowned for being simple and easy to use for even the most novice of smartphone users. With iOS 12, you can tailor your iPhone experience to work for you, with a number of different ways to change your homescreen and app layout. With the App Store, you’ll also be able to download the latest and greatest apps available, with iOS being incredibly well-supported from app developers across the board.

Exclusive app store 

As Apple uses a more closed system, it features an App Store that is exclusive to Apple customers. Whilst this can have its limitations, the majority of well-known apps have made their way to Apple products simply because of its popularity. Users will be able to choose from thousands of apps for their phones, including games, lifestyle and work apps. 

Frequent updates from Apple

Apple is the go-to technology brand for those who like to keep their devices on the cutting edge. Since its release, Apple has brought out a new version of the iPhone every year. Whilst this can be a turn-off for consumers who want some longevity in their products, it means that those who want to stay up to date can do so easily, whether it’s with a smartphone, computer or tablet.

Apple deals

As one of the leading manufacturers in the tech industry, Apple offers a number of high-end smartphones and tablets. If you shop around you'll be able to find the best deal on your new iPhone or iPad, and with you'll be able to see a range of great offers, with price plans from different networks giving you plenty of competitive choice. 

5 facts about Apple

  • The name Apple came from Steve Jobs' enjoyment of the fruit.
  • Apple employs over 90,000 people.
  • Apple has twice the amount of money as the US Treasury. 
  • The iPhone accounts for 40% of Apple's annual revenue.
  • Apple founder Ronald Wayne sold his shares for $800. Today they'd be worth $60 billion

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Last updated on the 23rd of July at 10:11am with 83,416 deals.